Uncovering the stories behind the story
The Economist Film Project was a collaboration between The Economist and PBS News Hour to showcase independent documentary films from around the world. It was our task to create an interactive experience that demonstrated The Economist's unique perspective on a connected world.
We displayed the films on a contextual geid that allowed users to dynamically rearrange keyframes based on simple criteria (most recent, most popular, most shared, trending now) or via a keyword search. When a user moused over an image, a short synopsis of the film appeared.
When a user selected a film, they were taken to a custom film viewer that connected topics in the timeline of the film to Economist articles about that topic, inviting them to go deeper into the story in a way that only the Economist could provide. When a user did click into one of the articles, the documentary paused until the user returned to finish the film with a deeper understanding of the topic.
Creative Directors: Daniel Bremmer, Alex Shulhafer, Kara Goodrich, James Clunie, David Lubars.