Driving is more fun when you do it with your face

Toyotas are widely known for their reliability, safety, and hybrid efficiency. It’s a responsible choice, not a fun one. To make the case that Toyotas are fun to drive within Gen Z, we created an AR-powered mini game on Snapchat where users drive three different Toyota vehicles using their face. And to make it more fun, we added two easter eggs. When a user opens their mouth, the Toyota’s honk. When they open their eyes extra wide, the headlamps come on.

The game is running on Snapchat in fall 2019. To manually unlock the lens and play the game, take a photo with this snap code and add it as a friend. It will unlock the lens for 24 hours. (Deep-linking in Snapchat is cumbersome.)

The game is running on Snapchat in fall 2019. To unlock the lens manually, take a photo with this snap code and add it as a friend. It will unlock the lens for 24 hours.