Bringing the receipts for a brand that actually lives up to it’s values
As part of it’s IPO, Rivian set aside 1% of company equity to establish an independent philanthropic organization dedicated to furthering its mission to “keep the world adventurous forever” in ways that a for-profit EV company could not. There are many brands that make donations or set aside a percentage of their profits, but this is a much deeper commitment from a pre-revenue company.
After a few deeply NDA’d projects for the the electric vehicle side of the company, I was invited to help launch The Rivian Foundation with a website, rivianfoundation.org. To underscore how entirely new this type of endeavor is, we approached the website with the concept of embarking on a journey, inviting the viewer to learn about the organization––its founding, mission, and initial grantees as well as an invitation to follow its progress.
While we did include a full accounting of grantees and amounts, we went deeper into each partnership by focusing on what the organization did and how their mission aligns with that of the Rivian Foundation, incorporating their images as well as quotes from grantee founders.
Creative Directors: Daniel Bremmer, Nina Masuda. Designers: Oliver Hutton, Zack Suhadolnik.