Life is a sport, play it well

Vaynermedia LA was asked to launch the first-ever brand campaign for Sports Research, a 40-year old sports nutrition and fitness equipment brand with the tagline “The Sport of Life.” We introduced the idea of symbiosis, that the things you do in your life when you’re taking care of yourself benefit the parts of your life when you’re enjoying yourself and vice-versa, that the parts of your life where you’re having fun and connecting with those you care about give a sense of meaning and purpose behind taking care of yourself. We expressed that through a series of split-screen shots in our brand film and match cuts in product-focused ads for Prime Day and Black Friday/Cyber Monday.

The social media campaign drove sales of the newly released Omega-3 fish oil and Organic Collagen to become their top-selling products.

Organic social developed alongside the campaign tested messaging around balance, self-care and mental health along with the type of athletic lifestyle and nutrition content you’d expect from a sports nutrition brand.