T-Mobile asked us to design a campaign for a concert series where fans gained access by purchasing phones or entering a contest. We wouldn't know who the artists were until the last minute, and each show would be different. So we embraced the chaos and made an entire campaign from of over-the-top rock clichés, blowing the entire budget on ridiculous illustrations. Our crowning achievement was the blinged-out white tiger, but we quickly learned that the T-Moble CEO was lunged at by a similar tiger a company event, so it was put down.
Local print ads promoting the individual shows were designed to look like band t-shirts. We supported the campaign with CD's designed to look like weathered vinyl records to be given away at T-Mobile stores, and tour shirts for T-Mobile employees and event staff.
Creatives: Daniel Bremmer & Caleb Kozlowski. Creative Directors: Todd Grant & Bob Moore.